Behind the scenes

Aaina & Co

We met Dina Meier Founder of aaina & co.

Country: Cronulla, Australia What: Jewellery | For: Men, Women | Style: Simple, Edgy | Category: Established Brand

Simple but edgy, elegant yet down to earth, each piece has been carefully assembled by skilled artisans.

Interview Magazine
5min~READ

1. Where do you draw your inspiration from?

It’s mostly people or pattern I see in nature or architecture.

aaina & co jewellery
Zen Circle Collection

2. How would you describe your designs?

My designs are very minimalist, simple but edgy, elegant yet down to earth and timeless.

3. How did you get into designing jewellery?

I think it started at an early age that I wanted to change things I saw and I always liked accessories. When it comes to clothing, I am more interested into cuts and materials then colors and patterns.

You will see me mostly wearing black and white, but I like to change my look with accessories. In my mid 20ties I had 2 shops in Switzerland under the name ORCHID ARTS, where I imported and partially designed home decoration items and giftware from all over Asia. 2 years in, my customers asked me for jewellery…

4. Which one is your favourite piece from your collection and why?

That’s a very difficult question, because I really love all the pieces equally.
There is a lot of thought going into each item before I decide to produce it. If I had to choose I would need to say the black star cufflinks, which I wear often myself and the lotus flower cord bracelet in mustard/silver which I wear 24/7. It’s not only about the design but more so about the meaning behind the symbols.

A good piece of jewellery is something which you never want to take off, which you can wear to different occasions and which is timeless.

5. How would describe your aaina & co customers?

They are mainly women from all over the globe.
Some of them are attracted by the design but the majority loves the meaning behind each symbol.
I would not call them spiritual, because my customers have different religious backgrounds, but they are interested to lead a meaningful life, being mindful and support other people which are maybe not that fortunate.

5. When you are creating a piece or a collection, how does the process work?

aaina & co symbols
The incorporation of symbols in aaina & co’s designs reflect Mother Earth’s messages to us that our inner strength comes from an eternal source of natural beauty

That’s every time different. Mostly I do a quick sketch, when I have the inspiration and this can literally be everywhere and then I let it sit for a while… It’s like developing a thought further… Sometimes for a month…

I look at the sketch from time to time and I only do the final draft, which happens always in the night, once I have a clear picture in my mind how the product should look like and how the person will look like when she is wearing it.

It’s quite an abstract process and I totally follow my gut feeling.

 ♥ ♥ ♥ 

aaina & co jewellery
Each jewellery comes in a vegan leather pouch

6. What has been your biggest struggle as a designer?

I think the biggest struggle in the fashion industry is that you have to have a name first before people see the beauty of the designs.

If you weren’t a designer, what would you be doing?

I lead a life where I choose every day to live life as it is the last day I have and I absolutely love what I am doing. I really can’t think of anything else which would be more fulfilling. I simply love my life. Being a mother to a gorgeous little boy, being able to help other children and to create beautiful things is all I ever wanted.

8. Your favourite moment of the day?

…when I have my first almond milk cappuccino at around 4am when it’s still very dark outside and most of the people are still asleep.

2019 Emerging Jewelry Labels
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