Generally, it’s a long team process.

Each of us is collecting inspirations from the street, traveling, second-hand markets, historical lifestyle magazines and fashion exhibitions.

Love at first sight. Our eyewear makes you happy: Timeless striking frames for every day produced with stunning quality. An inspiration from the past brought to the future.

Beat ever since works in the eyewear industry. I have a long background in ideation and business modelling.

We were always searching for stunning eyewear, sold at a reasonable price. The idea of producing our own eyewear and selling them directly online was born after a long evening.

The original business model was drawn on a beermat. Aline, also an eyewear lover, joined our team to support us in making our dream come true.

Fair priced eyewear with stunning design and excellent quality. We believe that buying eyewear should leave you happy and good-looking, still with money in your pocket.

Beat ever since works in the eyewear industry. I have a long background in ideation and business modelling.

We were always searching for stunning eyewear, sold at a reasonable price. The idea of producing our own eyewear and selling them directly online was born after a long evening.

The original business model was drawn on a beermat. Aline, also an eyewear lover, joined our team to support us in making our dream come true.

Fair priced eyewear with stunning design and excellent quality. We believe that buying eyewear should leave you happy and good-looking, still with money in your pocket.

Based on that huge bulk of ideas we started to discuss how our new collection would look like.

Our manufacturer in Greece was already in an early stage as part of this process. They know what is possible and what might be difficult to produce with the availability of raw products on the market.

Some people love eyewear and some people are truly addicted to eyewear. For those who like to change more often, we’re giving them the opportunity to do so with our subscription program.

Swap your glasses as often you like, without having tons of old glasses at home. It’s a real carefree package.

That’s a tough question.
But I’d say 33-02-18, front in champagne color and brown temples. It’s an tribute to the golden 20s in the last century. Reduced to function with round glasses in a new combination of existing colors. All that in a fresh way.

Do you need prescription glasses? Don’t worry, it’s not a disease, it’s a perfect opportunity to get to wear a characterful accessory.

Don’t be shy. Try out new things. Change your eyewear as often you like.

Great eyewear mustn’t be that expensive. Bonocler proves that it’s possible to find high quality eyewear at stunning price.

Early in the morning: Having an espresso on the way to work, enjoying the first sunshine while being protected by my favorite Bonocler sunglasses.

As founders of Bonocler, we are a design collective and just love making the world of eyewear prettier.