Behind the scenes

Le Mot Interview

We met Susana Founder of Le Mot.

Country: Portugal What: Clothing | For: Men, Women | Style: Organic, Casual | Category: Emerging Brand

Le Mot is a brand for all t-shirt lovers.

Interview Magazine
5min~READ

1. Where do you draw your inspiration from?

I take inspiration from everything that surrounds me: it can be a person, an image, a song, the way someone wears a piece… Travelling is also super inspiring, because it changes your mindset and opens your eyes to different, exciting things.

I also find that by browsing the Internet you can find great inspiration, I search for a lot of vintage images and I always find something that influences the mood of the collections, the expressions we use on t-shirts or even our campaigns.

2. How would you describe your designs?

Simple, contemporary and with a touch of fun.

Le Mot Label

3. How did you get into designing Clothing?

I’ve always worked in fashion, mainly in communication and sales in luxury houses such as Jean Paul Gaultier and Nina Ricci, in Paris.

When I got back to Lisbon, I knew I wanted to maintain a relationship with France (where I lived for 6 years) and also with fashion.

I don’t have a technical design backgound, so I decided to start with my favorite piece of clothing, the t-shirt.

4. Which one is your favourite piece from your collection and why?

It’s very hard to choose a favorite, as this changes from collection to collection, but at the moment, our skirt is a personal favorite.

T-Shirt crème de la crème
-Shirt Crème de la crème

5. When you are creating a piece or a collection, how does the process work?

I’m a bit hectic when it comes to creation.

I usually keep all the images of things I like in a folder in my computer, and I have a big collection of vintage magazines, from which I also draw inspiration from.

I go through them often and rip-off the pictures that feel appealing to me at the moment.

This process can take months, and I feel that the ideas keep coming slowly.

Then, one day, I put everything together in a mood board and just build the collection.

Inspired by the effortless Parisian elegance.

6. How sustainable is your brand ?

We do our best to be as sustainable as possible.

At the moment, we’re still a small company and we face a lot of challenges to do so, but we’ve recently launched an organic cotton line and we’re working on new packaging, new materials…

 ♥ ♥ ♥ 

Désoé T-shirt by Le Mote

7. 5 criteria to look for in a t-shirt?

Good quality fabrics (we prefer 100% cotton), a weight between 130grs and 180grs, good finishing, a collar that stretches a little bit and nice fit (not too long, not too short).

9. If you weren’t a designer, what would you be doing?

Writing or working in communication. 

10. Your favourite moment of the day?

Definitely the mornings, when the whole day seems full of possibilities.

Emerging T-shirts Brands
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